by Bill Sheate

Why do we seek the unattainable?

The search for perfection can be found throughout everyday life: the desire to be a perfect student, parent, child, lover, athlete, cook; to have the perfect life, body, relationship, and so on. Advertisers use perfection to sell cosmetics, fashion, body image, affecting women's and men's sense of self-worth as they compare themselves to unattainable perfection. 'Comparisonitis' invariably co-exists with perfectionism as the perfectionist constantly compares themselves to others who seem to have it all………